There are many ways that blogging can benefit your business. Blogging regularly helps establish you as a thought leader in your industry, builds trust and increases credibility and transparency. It can humanize your brand and help to flesh out your voice, approach and mission. It can also be a great tool for improving your site’s SEO. Search engine optimization, (SEO) involves many moving parts, a big one of which is blogging. Here are some of the ways blogging can be great for SEO:
Keeps Your Website Updated
Blogging is a practical way to keep your website loaded with new content. Search engines love websites that are updated often with fresh, relevant content. New content signals to them that the website and corresponding business are active and up-to-date. However, you probably won’t need to update your company’s About or Services page very often. This is where a blog comes in. With a blog you can continuously publish new posts on your site and give search engines valuable new content to index.
Increases the Number of Pages on Your Site
Each new blog post creates a new page on your website. And with each fresh, new and useful blog post you publish, the more information search engines have about your brand. Site crawlers use this information to learn more about your website, your business offerings and which types of keyword searches your site ranks highly for. It’s important to mention that it’s not only about having more pages, but having many pages that contain rich, high-quality content.
Keeps People on Your Site Longer
If your content is helpful and informative, people will want to read it. And those who are reading your blog will ultimately spend more time on your site. When users stay longer than a minute or two rather than “bouncing” (leaving the site) immediately, it tells search engines that your site is a good result for people searching for that particular information. Your site may then rank higher the next time the same keywords are searched.
A Chance to Use More Keywords
Each new blog entry is an opportunity to utilize relevant SEO keywords in your content. We’re not talking about stuffing your post with tons of keywords, but rather finding one or two with high search volume, and then crafting a blog post that uses those words or phrases strategically and in a natural way. Once you have a robust list of keywords that your target customers might use when researching your product or service, you can spread them out over many posts, with each post focusing on a few keywords. Over time, you’ll have a great library of useful posts that could help bring people to your site.
Allows You to Build Backlinks
A backlink is a relevant link to another site embedded within your blog content. When another site links back to yours, the search engine sees your content as highly valuable. The most natural way to promote backlinks to your site is to write awesome content, let people find it and hope they will link back to it. You can also help things along by submitting your best posts to social media and online discovery sites like Reddit and StumbleUpon, so that people may discover them faster. Or, contribute a guest post on a reputable site within your industry and ask them to include a link back to your site. Not only are backlinks good for SEO, but they can help you build relationships within your industry.